Part of the content was created around Credissimo’s Christmas campaign, which gave users the chance to participate in a raffle for a Citroën Ami, a cash prize or credits with 0% interest. The campaign was based on a very simple mechanic: every online credit application through the website or the new Credissimo app automatically entered the user into the raffle, without the need for additional forms, promo codes or extra steps.
Our task was to translate this offer into short, clear and engaging content. The communication had to explain the campaign quickly, highlight the main prizes and keep the message easy to understand, while still making the content feel light and native to the platform.
Our task was to translate this offer into short, clear and engaging content. The communication had to explain the campaign quickly, highlight the main prizes and keep the message easy to understand, while still making the content feel light and native to the platform.
Part of the content was also created around Credissimo’s product placement in the new season of The Bachelor. We produced videos with Martin Elvisa, using his public recognition and connection to the show to make the brand feel more present in a familiar entertainment context.
The goal was to create content that supported the product placement while still feeling natural for social media.
Each piece of content had to serve a specific purpose: to explain, entertain, build trust or make the brand more visible.
Some videos focused on light and relatable situations, while others supported specific campaigns, CSR initiatives or product messages. This helped the brand appear in different contexts without losing its main positioning: fast, accessible and easy-to-use online financial services.
Team:
Creative Director - Ventsislav Kalchev
Head of Production - Zahari Spasov
Head of Post Production - Mariya Tsvetkova
Account Director - Nikola Dimitrov
Cameraman - Kristina Georgieva